Website Content Writing

Website content writing to boost SEO rankings, gain traffic and get leads. If you write original content, search engines will help your site get more exposure. In other words, Google wants to reward high quality sites that contain original content.

When it comes to a positive SEO presence for your website, quality website content writing will always be top of the list.

Website Content Writing

Original website content writing will help your site get more exposure. For example, Google has made it clear that they do not like and will penalize poor or duplicate content.

Whatever your reason for having to write high quality website content, it’s important to do it right. Let’s look at what makes great content.

Original Content

Original content goes a long way with search engines, like Google and Bing, and your visitors. Copying content will result in a punishment from search engines, which can hurt your website ranking.

Writing original content also means originality. Repeating the same concepts over and over again is not original. If your content is poor no one will link to it, and that defeats the purpose of writing website content.

Create Strong Headlines

Strong headlines create interest and invite readers in. Consider these great statistics:

• 80% of people will read your headlines.
• Only 20% will read the rest of your content.

And this is why the headline is as important as the article itself. Invest time with your headlines. If possible, write a few and select which one you like the best.

The headlines are the first thing people read, and are used as the basis to decide wether they want to read the rest of the article, or not.

Actionable Content

Write content that gives the user a sense of how to apply the information. When you write your blog post give users tips on applying what you are offering them.

Provide Answers

When people use a search engine, what they ultimately want is answers, and it’s the search engine’s job to provide the answers.

When people are reading a blog post, viewing and infographic or watching a video – they look for answers to gain knowledge. Make your content easy to scan so people can get the information.

Accurate Report

Keep in mind your blog is a reflection of your company. It impacts the way people view your company. It’s very important that statistics cited can be verified. Accuracy builds trust with readers.

Here are a few tips about the issue of accuracy:

• • Consider who you are linking to. Are they a trusted source? Linking to quality websites will earn more trust from readers.
  • Linking to more content helps.

The more you can support and substantiate what you are writing about, the more trusted your content will become.

• • Help the search engines.

Linking to other sources and content will help search engines evaluate what the content is about, and how to categorize it.

Engaging Content

An engaged audience hangs on to your every word and takes in all that you write. Here are a few tips to write engaging content:

• • Write questions.

Include questions that make readers reflect on how they can use the knowledge you provide.

• • Have an important introduction.

Most people decide within the first few sentences if the blog post is with reading.

• • Write good stories.

Stories can help clarify a point. When possible add a story to your blog post. It will make it more engaging, and can also help the reader learn.

Add Images and Video

Whether you use pictures, videos or diagrams they can help illustrate your point. Whatever you are writing about, add pictures. No one wants to look at paragraphs of text. However, only add images that help or add value. Stay away from unnecessary stock photography.

Short Content

There is nothing better than a brief, to the point blog post or article that is filled with information. Don’t focus on word count. A longer blog post does not mean a better blog post. Keeping a blog post short is more difficult and actually takes more time and effort.