Websites Tell Stories

The most important element of web branding & online marketing is storytelling (read: websites tell stories), and one of the single most important things for any business to do is develop a concise, congruent web design strategy that focuses on telling a story for their potential customers.

Websites Tell Stories

Stories have captivated our attention since the beginning of time and continue to be important in the world of content marketing. We believe that the best way to convey your true self to your clients on your website is to incorporate storytelling in your copy.

Engaging Visual Content

Good web design and web branding tells your brand story through engaging visual content and exceptional copy, drawing customers into each new page of the website and leaving them with absolutely no doubt about what you do, and the passion and purpose behind your brand.

Storytelling is our most primary form of communication, it is how we access, store, manage and communicate information. Storytelling is an immersive experience for the website visitor, and will keep them on your site longer, ensuring higher lead conversion rates, and turning happy visitors into happier customers for your business.

A great story needs to keep the visitor engaged, and wanting more, so that they are compelled to continue to follow the story and see more of the website. The narrative needs to flow, to have an end goal, and is most effective when told through visual representation, not in words / writing.

Tell Your Brand Story

What is your Brand Story? What Words are associated with your brand? Start there, and then write out ideas for how you can convey this message and story through your website; what does your brand stand for? How do people associate with you and what kind of feelings does this convey? Make your website something people will recognise and associate with your brand.

Powerful Communication

The better your story, and the clearer your intention, the higher your conversion rates will be. The story, as discussed previously, is the most ancient form of human communication, and therefore the easiest way for us to convey and understand a message. It is a limitless and powerful communication tool because it elicits emotion – and if you want someone to Take Action, emotion is your key ingredient in persuading them to do so.

Content, Visuals, User Experience

Good storytelling allows the visitor to empathise or connect with the story, and it’s much harder to tell a story about a brand or product, so try to ensure your story includes people in your visuals, and in the actual content.

Bearing in mind the difference between a spoken or written narrative, and one told purely through visuals and an interactive experience, you should be considering 3 main areas at all times: Content, Visuals, and User Experience. If you get those right, you’ll have a website that speaks volumes and keeps users engaged and active.

Remember that websites tell stories; your story.